| Author: | Fox, K. F. A. Kotler, P. |
| Title: | The marketing of social causes: the first ten years. |
| Journal: | Journal of Marketing
1980 : FALL, VOL. 44:4, p. 24-33 |
| Index terms: | SOCIAL MARKETING MANAGEMENT NON-PROFIT ORGANIZATIONS |
| Language: | eng |
| Abstract: |
SCIMA