Author: | Scott, D. Walt, T. van der |
Title: | Choice criteria in the selection of international accounting firms |
Journal: | European Journal of Marketing
1995 : VOL. 29:1, p. 27-39 |
Index terms: | MARKETING ACCOUNTING NEW ZEALAND |
Language: | eng |
Abstract: | The six largest international accounting firm in the world offer a variety of business services ranging from the traditional areas of audit and tax to the newer areas of retail consulting, salary surveys, project management for information systems and psychological profiling of staff, managers and prospective employees. |
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