| Author: | Strait, S. |
| Title: | Decision analysis approach to competitive situations with a pure infinite regress |
| Journal: | Decision Sciences Journal
1994 : SEP-DEC, VOL. 25:5/6, p. 853-862 |
| Index terms: | DECISION ANALYSIS COMPETITION MARKETING |
| Language: | eng |
| Abstract: | If the standard decision analysis approach was applied to a competitive situation, then the decision maker would attempt to assess a subjective probability distribution over all possible actions by the competitors or rivals. However, in assessing this probability distribution, the decision maker would quickly find him/herself in an infinite regress. This paper presents an approach to overcoming this infinite regress in performing decision analyses of competitive situations with a "pure" infinite regress. |
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