| Author: | |
| Title: | Calculating sample sizes for population with multinomial proportions (Statistische Methode) |
| Journal: | Marketing and Research Today
1994 : AUG, VOL. 22:3, p. 214-219 |
| Index terms: | |
| Freeterms: | MARKTFORSCHUNG |
| Language: | eng |
| Abstract: | This paper reviews recent developments in calculating sample size for multinomial proportions, and extends the methodology from simple random sampling to include stratified random sampling. Formulating the problem as a stratified random sample has the potential to reduce the sample size needed to produce a particular coverage probability for the proportion estimates as well as providing statistics for each strata. |
SCIMA