| Author: | Tang, M. J. Thomas, H. |
| Title: | Developing theories of strategy using dominance criteria (Entscheidungskompetenz) |
| Journal: | Journal of Management Studies
1994 : MAR, VOL. 31:2, p. 209-224 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE |
| Language: | eng |
| Abstract: | This article argues that there is a decision hierarchy in a firm, and defines strategy as the highest level decision in the hierarchy. Consequently, strategy has to exhibit vertical, horizontal, and dynamic dominance. A vertically dominant strategy determines other decisions of a firm. A horizontally dominant strategy seeks to optimize the value of the firm. Dynamic dominance implies that strategy affects the subsequent decisions of a firm over a period of time. If a comprehensive theory of strategy cannot be developed, development should be directed towards integrating behavioural and economic approaches. |
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