| Author: | Darling, B. L. Davis, T. R. V. |
| Title: | Super Bakery Inc: innovating in a mature market is not just a piece of cake (Neue Produkte; Nahrungsmittelindustrie) |
| Journal: | Planning Review
1994 : JAN-FEB, VOL. 22:1, p. 8-18, 54 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE, INNOVATION |
| Language: | eng |
| Abstract: | Super Bakery managers formulated breakthrough strategies for entering the mature institute food market. Owned by football legend F. Harris, this dynamic little company is now a profit leader in the industry. Their recipe for success: differentiate services, build company capabilities, and create products like the 'Super Donut'. |
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