Author: | Milliot, E. |
Title: | Le marketing symbiotique : une approche analytique |
Journal: | Direction et Gestion des Entreprises
1994 : -1995 NOV-FEB, 150-151, p. 81-89 |
Index terms: | MARKETING STRATEGY MARKETING THEORY MARKETING SYSTEMS |
Language: | fre |
Abstract: |
SCIMA