Author: | Marion, G. |
Title: | Le marketing management en question. |
Journal: | Revue Francaise de Gestion
1995 : JAN-FEB, 102, p.15-30 |
Index terms: | MARKETING MANAGEMENT MARKETING THEORY |
Language: | fre |
Abstract: |
SCIMA
Author: | Marion, G. |
Title: | Le marketing management en question. |
Journal: | Revue Francaise de Gestion
1995 : JAN-FEB, 102, p.15-30 |
Index terms: | MARKETING MANAGEMENT MARKETING THEORY |
Language: | fre |
Abstract: |