Author: | Drosten, M. |
Title: | Sponsoring nach Mass: Synergien im Marketing-Mix. |
Journal: | Absatzwirtschaft
1995 : JUN, p. 34-37,40 |
Index terms: | SPONSORSHIP MARKETING COMMUNICATION CO-OPERATION EFFECTIVENESS CONTROL |
Language: | ger |
Abstract: |
SCIMA
Author: | Drosten, M. |
Title: | Sponsoring nach Mass: Synergien im Marketing-Mix. |
Journal: | Absatzwirtschaft
1995 : JUN, p. 34-37,40 |
Index terms: | SPONSORSHIP MARKETING COMMUNICATION CO-OPERATION EFFECTIVENESS CONTROL |
Language: | ger |
Abstract: |