Author: | Hallier, B. |
Title: | Der Handel auf dem Weg zur Marketingführerschaft: Vertikales Marketing. (!Category management) (!Efficient consumer response) |
Journal: | Absatzwirtschaft
1995 : MAR, p. 104-107 |
Index terms: | ELECTRONIC POINT OF SALE DATA MANAGEMENT MARKETING CONSUMER BEHAVIOUR CONSUMER RESEARCH |
Language: | ger |
Abstract: |
SCIMA