| Author: | Papp, B. |
| Title: | Equal footing |
| Journal: | Business Central Europe
1995 : SEP, VOL. 3:24, p. 9-11 |
| Index terms: | FOREIGN INVESTMENT STRATEGIC PLANNING EUROPE |
| Language: | eng |
| Abstract: | A growing number of Central European firms are taking a hard look at the costs and benefits of ceding control to a foreign partner. The benefits of foreign investment used to be taken for granted in the corporate boardrooms of Central Europe. For good reason. A multinational offered a range of goodies for ailing local firms: infusions of capital, technology and management skills, access to global distribution channels and new markets, Western-style marketing and packaging. Often, when a suitor came calling, a shot-gun marriage was hastily arranged and the deal done with little thought for the future. |
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