| Author: | Nebenzahl, I. D. Jaffe, E. D. |
| Title: | Facsimile transmission versus mail delivery of self-administered questionnaires in industrial surveys (Erhebungsmethode) |
| Journal: | Industrial Marketing Management
1995 : JUN, VOL. 24:3, p. 167-175 |
| Index terms: | |
| Freeterms: | MARKTFORSCHUNG, NACHRICHTENMITTEL, MEINUNGSFORSCHUNG, INDUSTRIEBETRIEBE, MEDIAFORSCHUNG |
| Language: | eng |
| Abstract: | The authors investigate whether the use of facsimile transmission of questionnaires to industrial populations can improve response as compared to mail surveys. The authors demonstrate in a two-phase empirical study that facsimile transmitted questionnaires generated similar response rates as did questionnaires delivered and returned by mail, but had significantly faster response and lower total cost. |
SCIMA