| Author: | Randall, R. M. |
| Title: | Putting the 'wow' back in strategy and marketing. A conversation with Tom Peters |
| Journal: | Planning Review
1995 : MAY-JUN, VOL. 23:3, p. 20-22 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE, MARKETINGSTRATEGIE |
| Language: | eng |
| Abstract: | Tom Peters urges CEO's to keep people and parts of the enterprise continually reinventing themselves, and to keep looking at oddball sources for new technology and at oddball people for fresh ideas. As chief strategist/marketers, they need to keep their organizations in search of 'Wow!'. |
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