| Author: | Ready, D. A. |
| Title: | Educating the survivors (management training) |
| Journal: | Journal of Business Strategy
1995 : MAR-APR, VOL. 16:2, p. 28-37 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE, ORGANISATIONSWANDEL, ORGANISATIONSENTWICKLUNG |
| Language: | eng |
| Abstract: | Executive education is no longer a perk. It is a company's most important strategic hope for survival all over the world. When viewed strategically, executive education can play any or all of the following critical roles: a platform for organizational transformation, a mechanism for continuous organizational and individual renewal, and a vehicle for global knowledge transfer. This is illustrated by a description of Philips' revival and the role of operation Centurion in it and of other multinational companies. |
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