Author: | Kroeber-Riel, W. |
Title: | Werbung und Werbeforschung in Japan. |
Journal: | Marketing Journal
1981 : JAN/FEB, VOL. 14:1, p. 56, 58-60 |
Index terms: | TELEVISION ADVERTISING ADVERTISING RESEARCH JAPAN |
Language: | ger |
Abstract: |
SCIMA
Author: | Kroeber-Riel, W. |
Title: | Werbung und Werbeforschung in Japan. |
Journal: | Marketing Journal
1981 : JAN/FEB, VOL. 14:1, p. 56, 58-60 |
Index terms: | TELEVISION ADVERTISING ADVERTISING RESEARCH JAPAN |
Language: | ger |
Abstract: |