| Author: | Qualls, W. Rosa, A. |
| Title: | Assessing industrial buyers' perceptions of quality and their effects on satisfaction |
| Journal: | Industrial Marketing Management
1995 : OCT, VOL. 24:5, p. 359-368 |
| Index terms: | BUYING QUALITY CONSUMER SATISFACTION |
| Language: | eng |
| Abstract: | Identifying and measuring the dimensions of perceived quality and their influence on customer satisfaction are important aspects of a firm's quality management efforts. In this study, the authors develop and test the framework for assessing the perceptions held by industrial buyers from different functional areas and the link between those perceptions and customer satisfaction. A procedure for identifying the dimensions of quality and using them to target the industrial marketer's quality improvements is discussed. |
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