Author: | Boivin, Y. |
Title: | Le marketing tactique |
Journal: | Gestion-HEC Montreal
1995 : MAR, VOL. 20:1, p. 36-41 |
Index terms: | MARKETING MANAGEMENT MARKETING THEORY |
Language: | fre |
Abstract: |
SCIMA
Author: | Boivin, Y. |
Title: | Le marketing tactique |
Journal: | Gestion-HEC Montreal
1995 : MAR, VOL. 20:1, p. 36-41 |
Index terms: | MARKETING MANAGEMENT MARKETING THEORY |
Language: | fre |
Abstract: |