| Author: | Koudelka, J. |
| Title: | Methoden des Markteintritts in der Tschechischen Republik. |
| Journal: | Markt
1995 : VOL. 34:4, p. 111-114 |
| Index terms: | INTERNATIONAL MARKETING MARKETING STRATEGY MARKET SEGMENTATION CONSUMER BEHAVIOUR CZECH REPUBLIC |
| Language: | ger |
| Abstract: |
SCIMA