Author:Zhou, Shude
Title:The general plan of international marketing and opening up domestic markets (original in Chinese)
Journal:International Economics and Trade Research (c)
1995 : 5, p.1-4
Index terms:INTERNATIONAL MARKETING
MARKETING STRATEGY
CHINA
Language:chi
Abstract:The development of the integration of international economy is making domestic and world markets an increasingly indivisible unity. The Chinese market will become a part of international market. At that time, we'll engage ourselves in cooperation and strong competition with foreign businessmen in China. As a series of new characteristics appear in world trade, the enterprises engaged in international marketing must attach importance to making a correct general plan of marketing and measures.
SCIMA record nr: 143127
add to basket
SCIMA