| Author: | Carmone, F. J. Green, P. E. |
| Title: | Model misspecification in multiattribute parameter estimation. |
| Journal: | Journal of Marketing Research
1981 : FEB, VOL. 18:1, p. 87-93 |
| Index terms: | MARKETING MODELS |
| Language: | eng |
| Abstract: |
SCIMA
| Author: | Carmone, F. J. Green, P. E. |
| Title: | Model misspecification in multiattribute parameter estimation. |
| Journal: | Journal of Marketing Research
1981 : FEB, VOL. 18:1, p. 87-93 |
| Index terms: | MARKETING MODELS |
| Language: | eng |
| Abstract: |