Author: | Carmone, F. J. Green, P. E. |
Title: | Model misspecification in multiattribute parameter estimation. |
Journal: | Journal of Marketing Research
1981 : FEB, VOL. 18:1, p. 87-93 |
Index terms: | MARKETING MODELS |
Language: | eng |
Abstract: |
SCIMA
Author: | Carmone, F. J. Green, P. E. |
Title: | Model misspecification in multiattribute parameter estimation. |
Journal: | Journal of Marketing Research
1981 : FEB, VOL. 18:1, p. 87-93 |
Index terms: | MARKETING MODELS |
Language: | eng |
Abstract: |