| Author: | Neslin, S. A. |
| Title: | Linking product features to perceptions: self-stated versus statistically revealed importance weights. |
| Journal: | Journal of Marketing Research
1981 : FEB, VOL. 18:1, p. 80-86 |
| Index terms: | STATISTICAL METHODS CONSUMER ATTITUDES PRODUCT DEVELOPMENT |
| Language: | eng |
| Abstract: |
SCIMA