| Author: | Ruthstrom, C. R. Matejka, K. |
| Title: | The meanings of 'yes' in the Far East (Konferenztechnik) |
| Journal: | Industrial Marketing Management
1990 : AUG, VOL. 46E - 19:3, p. 191-192 |
| Index terms: | |
| Freeterms: | ASIEN |
| Language: | eng |
| Abstract: | When does 'yes' mean agreement? This paper will explore one possible reason for negotiation difficulties in the Far East. To improve their negotiating abilities, negotiators must recognize some deficiencies in understanding language and cultural cues. |
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