Author: | Damm, C. Drosten, M. |
Title: | Ist die Marke noch zu retten? *AEG |
Journal: | Absatzwirtschaft
1996 : JAN, p. 14-17 |
Index terms: | BRANDS CORPORATE IMAGE ENVIRONMENTAL PROTECTION ECOLOGY MARKETING MANAGEMENT |
Language: | ger |
Abstract: |
SCIMA
Author: | Damm, C. Drosten, M. |
Title: | Ist die Marke noch zu retten? *AEG |
Journal: | Absatzwirtschaft
1996 : JAN, p. 14-17 |
Index terms: | BRANDS CORPORATE IMAGE ENVIRONMENTAL PROTECTION ECOLOGY MARKETING MANAGEMENT |
Language: | ger |
Abstract: |