| Author: | Damm, C. Drosten, M. |
| Title: | Ist die Marke noch zu retten? *AEG |
| Journal: | Absatzwirtschaft
1996 : JAN, p. 14-17 |
| Index terms: | BRANDS CORPORATE IMAGE ENVIRONMENTAL PROTECTION ECOLOGY MARKETING MANAGEMENT |
| Language: | ger |
| Abstract: |
SCIMA
| Author: | Damm, C. Drosten, M. |
| Title: | Ist die Marke noch zu retten? *AEG |
| Journal: | Absatzwirtschaft
1996 : JAN, p. 14-17 |
| Index terms: | BRANDS CORPORATE IMAGE ENVIRONMENTAL PROTECTION ECOLOGY MARKETING MANAGEMENT |
| Language: | ger |
| Abstract: |