| Author: | Plewe, H. |
| Title: | New Business für Spezialisten-Agenturen. |
| Journal: | Absatzwirtschaft
1996 : JAN, p. 89-90, 92-94, 96-101 |
| Index terms: | ADVERTISING AGENCIES SPECIALIZATION ADVERTISING CAMPAIGNS DIRECT SELLING MARKETING MIX GERMANY |
| Language: | ger |
| Abstract: |
SCIMA