| Author: | Pulendran, S. Speed, R. |
| Title: | Planning and doing: the relationship between marketing planning styles and market orientation |
| Journal: | Journal of Marketing Management
1996 : JAN-APR, VOL. 12:1-3, p. 53-68 |
| Index terms: | MARKETING STRATEGY CONSUMER RESEARCH |
| Language: | eng |
| Abstract: |
SCIMA