| Author: | Hooley, G. |
| Title: | Marketing planning in Central and Eastern Europe |
| Journal: | Journal of Marketing Management
1996 : JAN-APR, VOL. 12:1-3, p. 69-82 |
| Index terms: | MARKETING STRATEGY CENTRAL EUROPE EUROPE, EAST |
| Language: | eng |
| Abstract: |
SCIMA
| Author: | Hooley, G. |
| Title: | Marketing planning in Central and Eastern Europe |
| Journal: | Journal of Marketing Management
1996 : JAN-APR, VOL. 12:1-3, p. 69-82 |
| Index terms: | MARKETING STRATEGY CENTRAL EUROPE EUROPE, EAST |
| Language: | eng |
| Abstract: |