Author:
Title:Alcoholic drinks in Eastern Europe
Journal:Market Research Europe
1996 : MAR, VOL. 28:3, p. 1-14
Index terms:ALCOHOLIC DRINKS INDUSTRY
MARKET RESEARCH
EUROPE, EAST
Language:eng
Abstract:The study summarises the trends now prevalent in the Eastern European market for all alcoholic drinks. Countries reviewed are Bulgaria, Czech Republic, Hungary, Poland, Romania, Russian Federation, Slovak Republic, Ukraine. Consumer spending in Eastern Europe is growing rapidly in real terms. Consumer expenditure on alcoholic drinks is rising more slowly than overall consumer expenditure in all countries except the Russian Federation, the Slovak Republic and Ukraine. Key market trends, key consumer indicators, regional market parameters, market shares, market forecasts and company profiles are presented.
SCIMA record nr: 147671
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