Author: | Trinquecoste, J. F. |
Title: | Theorie du marketing et ethique |
Journal: | Gestion 2000
1996 : MAR-APR, VOL. 12:2, p. 11-26 |
Index terms: | MARKETING THEORY MARKETING RESEARCH BUSINESS ETHICS |
Language: | fre |
Abstract: |
SCIMA
Author: | Trinquecoste, J. F. |
Title: | Theorie du marketing et ethique |
Journal: | Gestion 2000
1996 : MAR-APR, VOL. 12:2, p. 11-26 |
Index terms: | MARKETING THEORY MARKETING RESEARCH BUSINESS ETHICS |
Language: | fre |
Abstract: |