| Author: | Reichardt, I. |
| Title: | Die Organisation der Kundenorientierung: Beziehungsmarketing *ABB |
| Journal: | Absatzwirtschaft
1996 : MAR, p. 64, 66-68 |
| Index terms: | CUSTOMER RELATIONS MARKETING CAPITAL GOODS SALES MANAGEMENT CORPORATE CULTURE ORGANIZATIONAL COMMUNICATION |
| Language: | ger |
| Abstract: |
SCIMA