| Author: | Günther, T. Otterbein, S. |
| Title: | Die Gestaltung der Investor Relations am Beispiel führender deutscher Aktiengesellschaften |
| Journal: | Zeitschrift für Betriebswirtschaft
1996 : VOL. 66:4, p. 389-417 |
| Index terms: | INVESTORS COMPANIES SHAREHOLDER VALUE GERMANY |
| Language: | ger |
| Abstract: | A survey of leading German corporations shows, what targets investor relations should meet, what target groups are focused and what instruments are applied to reach specific targets as well as specific target groups. Focusing specific target groups is connected with the problem of not meeting the principle of true and fair information for all investors In addition insider rules might be hurt. The predominating targets set by German corporations are the creation of an atmosphere of mutural trust, reaching a long-term optimal share price and communicating with the financial community. Institutional investors and financial analysts are considered to be major target groups, whereas private investors are rated less important. Corresponding to the major target groups personal communication, presentations and phone calls are rated to be most important instruments. |
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