| Author: | Akhter, S. |
| Title: | International direct marketing: export value chain, transaction cost, and the Triad |
| Journal: | Journal of Direct Marketing
1996 : SPRING, VOL. 10:2, p. 13-23 |
| Index terms: | DIRECT SELLING INTERNATIONAL TRANSACTION COSTS |
| Language: | eng |
| Abstract: | Within the context of recent technological, economic, political, and social developments, this article covers the following: market entry strategies and international direct marketing, export value chain and transaction cost analysis for judging the effectiveness of international direct marketing, the drivers encouraging the growth of international direct marketing, and the Triad and international direct marketing. Undoubtedly, one of the most significant developments in marketing in recent years has been the phenomenal growth of direct marketing. |
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