| Author: | Davis, D. D. Holt, C. A. |
| Title: | List prices and discounts : The interrelationship between consumer shopping patterns and profitable marketing strategies. |
| Journal: | Psychology & Marketing
1996 : JUL, VOL. 13:4, p. 341-363 |
| Index terms: | CONSUMER BEHAVIOUR SHOPPING PRICE CUTTING MARKETING STRATEGY |
| Language: | eng |
| Abstract: |
SCIMA