| Author: | East, R. Hammond, K. |
| Title: | The erosion of repeat-purchase loyalty. |
| Journal: | Marketing Letters
1996 : MAR, VOL. 7:2, p. 163-171 |
| Index terms: | CONSUMER BEHAVIOUR BRAND LOYALTY PURCHASING |
| Language: | eng |
| Abstract: |
SCIMA
| Author: | East, R. Hammond, K. |
| Title: | The erosion of repeat-purchase loyalty. |
| Journal: | Marketing Letters
1996 : MAR, VOL. 7:2, p. 163-171 |
| Index terms: | CONSUMER BEHAVIOUR BRAND LOYALTY PURCHASING |
| Language: | eng |
| Abstract: |