| Author: | Hart, C. A. Davies, M. A. P. |
| Title: | Consumer perceptions of non-ffod assortments : an empirical study. |
| Journal: | Journal of Marketing Management
1996 : MAY, VOL. 12:4, p. 297-312 |
| Index terms: | CONSUMER EXPECTATIONS PRODUCT IMAGE CONSUMER RESEARCH ATTITUDES |
| Language: | eng |
| Abstract: |
SCIMA