| Author: | Hackl, P. Scharitzer, D. Zuba, R. |
| Title: | The Austrian Customer Satisfaction Barometer (ACSB) - A Pilot Study. |
| Journal: | Markt
1996 : VOL. 35:2, p. 86-94 |
| Index terms: | CONSUMER SATISFACTION SERVICE QUALITY MEASUREMENT AUSTRIA |
| Language: | ger |
| Abstract: | National customer satisfaction indices have been published since 1989 in Sweden and since 1994 in the USA. These indices provide valuable information about the customer perception of the quality of the economic output. The data collected help customers in assessing quality of products and services, companies in benchmarking their operations, and policy makers in making decisions about quality-related aspects. In Austria, as in several other countries, a similar monitoring instrument is under development; details of a pilot study are described in this paper. |
SCIMA