| Author: | Helgesen, T. |
| Title: | The power of advertising: myths and realities |
| Journal: | Marketing and Research Today
1996 : MAY, VOL. 24:2, p.63-71 |
| Index terms: | ADVERTISING EFFECTIVENESS |
| Language: | eng |
| Abstract: |
SCIMA
| Author: | Helgesen, T. |
| Title: | The power of advertising: myths and realities |
| Journal: | Marketing and Research Today
1996 : MAY, VOL. 24:2, p.63-71 |
| Index terms: | ADVERTISING EFFECTIVENESS |
| Language: | eng |
| Abstract: |