| Author: | McBoyle, G. |
| Title: | Green tourism and Scottish distilleries |
| Journal: | Tourism Management
1996 : JUN, VOL. 17:4, p. 255-264 |
| Index terms: | TOURISM MANAGEMENT SCOTLAND |
| Language: | eng |
| Abstract: | This article examines the opportunities for a firm to enhance its environmental reputation by promoting its "green credits" to visiting tourists. Visitor centres at Scottish malt whisky distilleries are used as a case study of the type of industrial toursim attraction that can claim environmental credibitlity and thus have the chance to capitalize on the sentiments of a "greening" tourism market. It is suggested that adoption of a "Green image" strategy for toursim purposes may well draw firms into a process of self-examination. |
SCIMA