| Author: | Becker, U. Bachem, C. |
| Title: | Online-Markenkommunikation am Beispiel der Langnese-Iglo GmbH |
| Journal: | Markenartikel
1996 : VOL. 58:11, p. 548-549, 552-555 |
| Index terms: | MARKETING MARKETING MIX ON-LINE INFORMATION RETRIEVAL FOOD INDUSTRY MEDIA RESEARCH GERMANY |
| Language: | ger |
| Abstract: |
SCIMA