| Author: | Alford, B. Sherrell, D. |
| Title: | The role of affect in consumer satisfaction judgments of credence-based services |
| Journal: | Journal of Business Research
1996 : SEP, VOL. 37:1, p. 71-84 |
| Index terms: | RESEARCH CONSUMER SATISFACTION ROLES |
| Language: | eng |
| Abstract: | In the search for satisfaction, researchers have developed the disconfirmation model to represent the process used to arrive at such a judgment. This model has evolved through the use of product-based research. The applicability of such a model to the services setting has not been explored. At question is the applicability of the components of the disconfirmation model and the relationships among these components. The current research attempts to assess the applicability of the disconfirmation model, along these components. |
SCIMA