Author: | Kenny, B. Stessen, L. |
Title: | UK and German defence industry change: some perspectives on strategic marketing |
Journal: | Journal of Marketing Management
1996 : AUG, VOL. 12:6, p. 561-579 |
Index terms: | ARMAMENTS INDUSTRY MARKETING MANAGEMENT STRATEGIC MANAGEMENT UNITED KINGDOM GERMANY |
Language: | eng |
Abstract: |
SCIMA