Author: | Collin, S-O. |
Title: | Market segmentation in scientific publications: research patterns in American vs European management journals |
Journal: | British Journal of Management
1996 : JUN, VOL. 7:2, p. 141-154 |
Index terms: | MANAGEMENT LITERATURE MARKET SEGMENTATION PERIODICALS USA UNITED KINGDOM |
Language: | eng |
Abstract: |
SCIMA