Author:Collin, S-O.
Title:Market segmentation in scientific publications: research patterns in American vs European management journals
Journal:British Journal of Management
1996 : JUN, VOL. 7:2, p. 141-154
Index terms:MANAGEMENT LITERATURE
MARKET SEGMENTATION
PERIODICALS
USA
UNITED KINGDOM
Language:eng
Abstract:
SCIMA record nr: 153474
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