| Author: | Goold, M. |
| Title: | Parenting strategies for the mature business (Holdinggesellschaft, Unternehmenswachstum) |
| Journal: | Long Range Planning
1996 : JUN, VOL. 29:3, p. 358-369 |
| Index terms: | |
| Freeterms: | TOCHTERGESELLSCHAFT, UNTERNEHMENSSTRATEGIE |
| Language: | eng |
| Abstract: | The mature businesses in the corporate portfolio are often seen as a problem. They do not have the growth potential of other businesses, and as a result they may receive less attention and fewer resources from the corporate parent. Managers in the mature businesses then feel neglected and demotivated, leading to a downward spiral of performance. This article shows how the corporate parent can avoid these pitfalls and develop a more constructive, value added relationship with the mature businesses in the portfolio. |
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