| Author: | Stace, D.A. |
| Title: | Dominant ideologies, strategies change, and sustained performance |
| Journal: | Human Relations
1996 : MAY, VOL. 49:5, p. 553-570 |
| Index terms: | |
| Freeterms: | ORGANISATIONSWANDEL, UNTERNEHMENSSTRATEGIE |
| Language: | eng |
| Abstract: | Strategies for organizational change which are successful in one era, and in one culture, may not necessarily be successful in another. Yet the evidence is that powerful ideologies about how best to effect change often live on within organizations, well beyond their capacity to help sustain positive performance. This paper suggests that often the best moves in organizational change may be countercyclical, against the preferred ideologies of change. Managers therefore need good contingency maps and models of change, rather than fixed ideologies and recipes, and the courage to move against the trend. |
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