| Author: | |
| Title: | Breakfast cereal |
| Journal: | Market Research Europe
1997 : JAN, VOL. 29:1, p. 1-28 |
| Index terms: | MARKET SURVEYS FOOD INDUSTRY CULTURE COMPANIES INTERNATIONAL TRADE EUROPE |
| Language: | eng |
| Abstract: | This report covers the key points in the international market for breakfast cereal in five major markets: France, Germany, Spain, the UK and Italy. The period under review is 1991-1995 for current data and 1995-2000 for the future outlook of the market. For purposes of the report, the market is divided into family, children and others. The sector "others" is only apparent in the UK. |
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