| Author: | Marion, A. Bertholon, G. |
| Title: | Un outil d'analyse strategique de la marque |
| Journal: | Direction et Gestion des Entreprises
1996 : MAY-JUN, 159-160, p.67-77 |
| Index terms: | MARKETING BRANDS TEXTILE INDUSTRY STRATEGIC MANAGEMENT |
| Language: | fre |
| Abstract: |
SCIMA