| Author: | Bloch, B. |
| Title: | Regional studies for international business: a German perspective |
| Journal: | Journal of Teaching in International Business
1997 : VOL. 8:3, p. 45-66 |
| Index terms: | TEACHING METHODS INTERNATIONAL BUSINESS GERMANY |
| Language: | eng |
| Abstract: | This article provides an interdisciplinary overview and some insights into the subject of business-oriented regional studies, with the focus falling on Germany. The content and boundaries of regional studies are considered in the broadest context and illustrated by means of a Venn diagram. Special attention is paid to the difference between "explicit" business study (material relating directly to business) and the value of "implicit" non-business material. The relationship between regional studies and intercultural management is also considered. |
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