| Author: | Kamakura, W. Lenartowicz, T. Ratchford, B. |
| Title: | Productivity assessment of multiple retail outlets |
| Journal: | Journal of Retailing
1996 : FALL, VOL. 72:4, p. 333-356 |
| Index terms: | RETAILING PRODUCTIVITY ECONOMICS |
| Language: | eng |
| Abstract: | In this paper the authors propose a method for productivity assessment which provides a potential solution to a number of problems without requiring data on buyer characteristics, which are generally unavailable. The basic premise is that different market conditions are a latent variable which shifts the costs of operating any outlet. While these conditions are not measured directly, outlets can be placed in groups with similar cost functions, each of which reflect a given set of market conditions. |
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