| Author: | Faber, R. Christenson, G. |
| Title: | In the mood to buy: differences in the mood states experienced by compulsive buyers and other consumers |
| Journal: | Psychology & Marketing
1996 : DEC, VOL. 13:8, p. 803-819 |
| Index terms: | MARKETING PSYCHOLOGY CONSUMERS |
| Language: | eng |
| Abstract: | One area of consumption disorders receiving a great deal of attention lately is compulsive buying. researchers have begun moving from descriptive studies of this phenomenon to attempts to explain some of its causal mechanisms. One possible explanation is that such behavior may serve as a way of self-medicating depression and negative affect for compulsive buyers. This study examines reported mood states prior to and during shopping for 24 compulsive buyers and a matched comparison group. The findings indicated that relative to the comparison group, the compulsive buyers reported feeling most of the mood states more frequently prior to going shopping, especially the more negative moods. Compulsive buyers may be using buying behavior to manage undesirable mood states. |
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