| Author: | Page, M. et al |
| Title: | Analysing customer defections and their effects on corporate performance: the case of Indco |
| Journal: | Journal of Marketing Management
1996 : OCT, VOL. 12:7, p. 617-627 |
| Index terms: | CUSTOMERS LOYALTY COMPANY PERFORMANCE |
| Language: | eng |
| Abstract: |
SCIMA