Author: | Rial, A. Brana, T. Varela, J. |
Title: | Exito y fracaso de las extensiones de marca. |
Journal: | Harvard-Deusto Marketing & Ventas
1997 : MAR-ABR , 19,p.26-31 |
Index terms: | NEW PRODUCTS PRODUCT DEVELOPMENT TRADE MARKS SUCCESS |
Language: | spa |
Abstract: |
SCIMA